For most business people, your voice mail greets more people in a day than you do personally. On the flip side, you leave several messages a day for people you hope to do business with. Am I right? The big question: Is your voice mail behavior gaining business for you or losing it?
This topic is such an important one that some of my clients are thrilled to have me include it in vocal behavior trainings I do for their teams. One detrimental habit I’ve noticed often is people speeding through their phone numbers. If you want me to call you back and I can’t even understand your number, chances are you won’t hear from me. My state still allows us to be on the phone when we drive, so I must admit I sometimes check voice mail while driving. I try not to, but it happens sometimes. You can’t count on the fact that your listener will have pencil and paper in hand to jot down your number. And even if they are all ears and pencil, speeding through your information forces us to listen to your message two or three times. Some may not bother, so you’re also talking your listener out of doing business with you.
A couple suggestions. If you’re leaving a message for someone, state your name and number clearly and slowly. Repeat the phone number for good measure. If you’re recording your own message for others to hear when they call you, think about the kind of business persona you want to portray. Make it confident and easy to understand. Try not to sound like a 900-number and do not end any sentence on an up note as if it’s a question. Clearly make a statement by visualizing the period at the end of your sentence. These guidelines should help you get your calls returned and the kinds of repeat customers you want.
