Archive for May 2008

In Loving Memory

Monday, May 26th, 2008

A single red rose or yellow sunflower.  That’s what I usually place across my father’s grave at the cemetery.

Today it was a sunflower.  The cemetery was busy with the quiet buzz of people remembering.  Whether they prayed over grave sites, shared memories, or groomed the site that once marked the last time they saw an above ground version of their special person, I imagine everyone found comfort in a sort of group empathy.

Someone once told me he didn’t understand why people went to cemeteries.  He went on to say he found it foolish because the loved one’s spirit isn’t there.  I kept my thoughts to myself at the time.  And even though he’s correct on one level, I can’t thoroughly agree.  There’s something rather comforting about sitting there and chatting or just standing there remembering.  And it doesn’t matter what you say or how you say it.  Because that moment is completely off the record and totally in loving memory.

Who is this?

Thursday, May 22nd, 2008

I got a strange call last week.  The man on the other end didn’t even say hello.  He immediately launched into confirming the name of the head financial officer of the business.

Before answering I said, ‘Who is this?’

He turned out to be perfectly legit, and I agreed to let him e-mail me the ad information he was pitching.  But the time he lost in effectively connecting with me hurt him.  I actually couldn’t focus on what he was saying because I was so thrown by how he opened the conversation.

My clients often hear me say, ‘It doesn’t matter what you say, unless you know how to say it.’
I shudder to think about how many sales he might never have the potential to get because of how he opens.

Oh yah, I forgot.  Perhaps it slipped my mind.  But I haven’t looked at his e-mail yet.

Press Release Me #1

Thursday, May 15th, 2008

As a media trainer, I teach clients to make sure targets know how to reach you when sending out press releases.  And I mean anytime, anywhere.

When I was in TV news, my colleagues and I found it interesting that some business people sent us press releases which did not contain a cell phone number.  They wanted us to cover an event at a certain time and place.  But they did not give us enough information about how to connect with them in order to cover their event.

So I was dismayed when I was anchoring at WCCO Radio recently and saw a press release for an event that caught my eye.  An event I wanted to report to the public.  The event was on a Saturday.  I learned about it on a Saturday, but the number on the press release was a Monday-Friday business phone number.

I left messages with hope the event contacts would check their messages from wherever they were.  Alas…no return call, no coverage from our outlet for their event.

So before you press send on your fax or e-mail release, make sure you include all relevant digits.  Anything short does your event no good.

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Simply toasting a Great night

Tuesday, May 13th, 2008

May you always remember less is more
May you inspire others to perform their best
And may you have many WOW!s ahead

This is the toast I gave at the Great in ’08 Roshini Multi Media Second Anniversary celebration on May 8, 2008.

So great to have clients, business and media friends, and my best friends and family all in one place.

May you always find reason to celebrate the great transpirings and people in your world…in ’08 and beyond.