Archive for May 2007

RELAX, Just Do It

Wednesday, May 16th, 2007

So this is what it feels like:  my first vacation in about a year and a half.  My first vacation since starting my business.  It’s warm.  It’s fun.  It’s action-packed.  And I don’t mind not dealing with clients, prospects, students for a bit.

I won’t get into the details leading me to this destination.  But I will say I’m glad I’ve said good-bye to e-mails and phone messages for a few days.  I actually thought I’d check e-mails once a day, but cell service here won’t allow me to do that from my phone.  And the resort’s business office is open for limited hours.  Perhaps all the vacation gods lined up to ensure I would really take time away from reality.

I recommend you do too.  Not only because it’s good for you, but also because not doing so could be deadly.  Imagine my surprise and extra sighs of relief when on the plane ride home I accidentally read about karoshi:  Japanese for “death from overwork.”  Is it a coincidence that the latter half of the term is my brother’s nickname for me?  All jokes aside, my plane magazine (AmericanWay) reveals Japanese workers averaged 2095 hours a year in the early 80s compared with 1825 a year by workers in the U.S.  It got so bad in Japan, the government started discouraging 48-hour work weeks and encouraging people to take their vacations.  People were actually dying or suffering long-term heart and other physical conditions.  The National Defense Council for Victims of Karoshi sprang up.  And now people can make karoshi claims to Japan’s Ministry of Health, Labor, and Welfare.  330 out of 869 claims got approved in 2005.

As of 2005, it looks like the average employee in Japan is down to 1775 hours annually and the U.S. counterpart down to 1804.  I was amazed by this article and even more relieved I got away for a few days.

Points Well Taken

Tuesday, May 1st, 2007

I asked for feedback about media coverage of the Virginia Tech shootings (April 19), and I got it.  A few didn’t mind me sharing their thoughts.  Some mixed reaction though to whether the media went overboard and why.
 
Minneapolis reporter and blogger, Jason DeRusha, of WCCO-TV faces angle issues daily.  He shared how some people in his newsroom were ready to move on from the story within 48 hours of the spree.  He was surprised by that, and I was too.  His points about how not everyone is watching news 24/7 are well-taken:  “So if I check in on CNN at 11am, I want to know what’s happening with VT.  If I check in at 2pm the next day, I also want to know what’s new.”  Sometimes media organizations need to really put their “information provider” hat on and keep it on for awhile…in order to make sure everyone has the basics of the story making big headlines.  After all, the general public doesn’t usually behave like reporters and editors, reading news wires minute-by-minute and watching nearly every story out there about a certain topic.

P.R. pro Tyler Richter of ASI Communications firmly believes the story comes before the angles of the story.  But he points out, “Once a story like Virginia Tech breaks, America’s appetite for new information is almost impossible to satiate.”  I’d agree with that.  But I’d also add that media organizations sometimes help create that appetite by pining and panning for new angles.

I had an interesting conversation with a radio executive recently, which helps underline the importance of story control.  We were discussing another big story that has race and human relations implications.  She pointed out how her organization always looked for not only “new” angles but also ones that would be thought-provoking and not over baked.

I guess the public should feel good these kinds of discussions take place within media and public relations outlets.  People should also realize they have the power to participate in the conversation.  E-mail your media outlet of choice.  Let them know what you think of their coverage.