Congratulations to client Jessica Walton of Imation in St Paul. She appeared on NBC’s Today Show Tuesday morning to personally represent Imation.
The company and its employees donated more than 100,000 consumer electronics from its Memorex line to the Boys and Girls Clubs of America. It was my honor to prep her for the appearance. I was happy to see her eye popping green scarf and smiling face. http://today.msnbc.msn.com/
Take-away tip: When you know you’ll only get a short amount of time for a fun segment like Jessica’s (60 seconds max), focus on showcasing warmth and personality. Doing that will give your company the best promotion possible.
